Brian "Sludge" Haddad: in the zone

Brian Haddad is the Creative Director and on-air host at sports radio 94WIP in Philadelphia and talks about how he handles show prep and production responsibilities; writing with Spike Eskin; how he comes up with effective imaging, including drama and storylines for promos; his work at WRCX Rock 103-5 (where Dave Richards was a great boss) and Q101 WKQX in Chicago; making the transition from music radio to sports radio; what made radio fun; what Metallica is like; Chris Farley in the Hancock; how his agent Steve Mandell has helped his career; why he went to WXCD The Zone from Q101, and how he dealt with being out of work after The Zone’s demise; his brief gig with Adam Carolla; why people should have more than one skill; his successful morning show in Richmond at WDYL Y101; doing mornings in Phoenix at KDKB-FM; how he landed at WIP; what makes a good sports show; how listeners responded to him when he was first in Philadelphia; working in Toledo Ohio at WIOT FM-104; how he got into radio; what's great about Detroit; advice for people who've lost jobs; how he realized that "every day I'm with myself," and more.

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