Kipper McGee: management talks

Kipper McGee is best known for being a Program Director at WLS in Chicago, but has worked in radio all over the country, doing music radio in Wisconsin towns and Milwaukee, Santa Fe, Rochester (Minnesota), then as a Program Director and General Manager in Milwaukee, Des Moines (Iowa), New Orleans, San Diego, St. Louis, and Orlando. He's now a radio consultant and runs America Weekend syndicated programming. He talks about what makes good talent; how to tell what listeners want; advertising and marketing; being a GM vs PD; corporate radio; if consultants are a waste of money; older listeners; why WLS got rid of Jerry Agar, what's happened to talk radio; Rush Limbaugh, Don Wade, and more.

Click the link below to play, or download it by right-clicking (on a PC) or holding down the CTRL key and clicking on it (for Mac).


No comments: